The Shopify app store contains many Shopify Facebook ads automation tools, which are a necessity in 2025. If you’re running a Shopify store, you’ve probably realized that managing Facebook ads manually isn’t sustainable anymore.
You can’t test products, scale campaigns, and analyze data all at once without help.
That’s why automation tools have become essential. They save time, reduce costs, and let you focus on the parts of your business that actually drive growth.
But with so many tools promising “smart automation,” it’s hard to know which one actually delivers. This guide breaks down the most popular Shopify Facebook ads automation tools, how they differ, and which one gives you the most value for your budget.
Why Automation Tools Matter More Than Ever
Facebook ads in 2025 work in a completely new way. Meta’s algorithm now handles most of the optimization, which means tools that integrate cleanly with it perform better than those that still rely on manual inputs.
Shopify ads automation is vital for each merchant because:
- Ad costs are higher than ever
- Manual targeting is less accurate due to privacy rules
- Time is limited, especially for small teams
- Consistency beats constant tweaking
The right automation tool doesn’t just save effort. It helps you launch structured campaigns that match how Meta’s system actually learns.
The Tools We Compared
For this review, we looked at five tools most Shopify merchants consider when they start automating their Facebook ads:
- Easy Ads for Facebook
- AdScale
- Adwisely
- Lebesgue
- Sixads
Each tool was evaluated on setup time, pricing flexibility, automation depth, and performance visibility.
1. Easy Ads for Facebook
Best for: Shopify merchants who want fast results with minimal setup.
Easy Ads for Facebook is built for Shopify users who want to launch and optimize Meta ads in minutes. It’s not a complex dashboard or a manual campaign manager — it’s an all-in-one system that creates, runs, and optimizes your ads automatically.
You can start for as little as $10 per day, or even $5 for smaller audiences. The app connects directly to your Shopify store, builds full-funnel campaigns, and uses AI to find the best audience for each product. You can promote your entire catalog, a specific product, or a collection, and it automatically matches each shopper with the item they’re most likely to buy.
Many merchants report getting their first sale within hours of setup. The app also ranks #1 on the Shopify App Store with consistently high reviews for usability and performance.
Pros
- Fast setup and easy to use
- Affordable daily budgets ($5–$10)
- Fully automated campaign creation and optimization
- AI-driven audience matching and budget reallocation
- Real-time reporting inside Shopify
Cons
- Focused only on Facebook and TikTok ads
- Limited manual editing for advanced users
Verdict: The best choice for small to mid-sized Shopify stores that want profitable ads without spending hours in Ads Manager.
2. AdScale
Best for: Stores managing multiple ad channels.
AdScale positions itself as a complete marketing automation suite. It covers Facebook, Instagram, Google, and even email marketing. It connects to Shopify and builds campaigns from store data, similar to Easy Ads, but with a more complex interface and higher budget expectations.
AdScale’s main strength is cross-channel visibility. You can see performance data from all your platforms in one place, which is great for larger teams but unnecessary for smaller merchants focused on Meta ads.
Pros
- Covers multiple ad platforms
- Unified reporting and analytics
- Excellent for larger stores with big monthly budgets
Cons
- Higher pricing tiers
- Requires setup knowledge and ongoing adjustments
- Overkill for stores focusing only on Facebook
Verdict: A solid choice for stores spending heavily across multiple ad channels, but not ideal for lean operations.
3. Adwisely
Best for: Shopify merchants who want automation with creative control.
Adwisely is a Shopify-focused ad automation platform that simplifies campaign setup while keeping flexibility for users who still want to guide strategy. It automates prospecting, retargeting, and upsell campaigns for Facebook, Instagram, and Google Ads.
Its biggest advantage is ease of setup combined with transparency. You can see exactly how your campaigns are built and running, which appeals to merchants who want to stay involved but skip manual optimization.
However, Adwisely’s automation depth is lighter than Easy Ads. You still need to review and approve campaign elements manually, and it doesn’t dynamically match audiences to specific products the same way Easy Ads does.
Pros
- Clean Shopify integration
- Covers Meta and Google Ads
- Transparent campaign setup
- Good balance between automation and control
Cons
- Requires manual review before launch
- Less advanced AI optimization than Easy Ads
- Works best for stores with moderate daily budgets
Verdict: A reliable option for merchants who want automated ads but prefer to stay hands-on with creative and strategy decisions.
4. Lebesgue
Best for: Data-driven marketers who love insights.
Lebesgue takes a more analytical approach. It audits your ad accounts, identifies gaps, and recommends improvements. While it includes some automation, it’s mainly a reporting and insight tool rather than a campaign management platform.
It’s ideal if you like understanding why results change, but still prefer to manage ads yourself or with another app.
Pros
- Deep performance insights
- Multi-platform analytics
- Excellent for benchmarking and learning
Cons
- Limited automation
- Requires manual implementation
- Not focused on campaign creation
Verdict: Great companion for data analysis, but not a full automation solution.
5. Sixads
Best for: Beginners testing Facebook ads quickly.
Sixads offers a simplified approach for new merchants who want to launch Facebook ads fast. It automates basic campaign creation with preset targeting and creative templates.
It’s affordable and easy to use, but lacks deeper optimization features. As a result, it doesn’t use advanced AI to match audiences with specific products, so performance often plateaus once you scale.
Pros
- Simple setup
- Low cost
- Good entry-level experience
Cons
- Limited optimization
- Outdated interface
- Not ideal for scaling
Verdict: Good for quick testing, but too basic for stores looking for long-term ad performance.
The Results: Which Tool Wins in 2025?
Here’s how each tool compares based on real Shopify use cases:
| Tool | Ease of Use | Automation Depth | Budget Flexibility | Platforms Supported | Best For |
|---|---|---|---|---|---|
| Easy Ads for Facebook | ⭐⭐⭐⭐⭐ | Full automation | $5–$10/day | Facebook, TikTok | Shopify merchants who want fast, affordable results |
| AdScale | ⭐⭐⭐ | High | $30+/day | Meta, Google, Email | Multi-channel advertisers |
| Adwisely | ⭐⭐⭐⭐ | Moderate | $20+/day | Meta, Google | Merchants who want automation with some creative control |
| Lebesgue | ⭐⭐ | Low | $20+/day | Meta, Google | Data-focused marketers |
| Sixads | ⭐⭐ | Basic | $10+/day | Meta | Beginners testing ads |
Shopify Facebook ads automation tools help merchants launch, optimize, and scale campaigns without manual work. They centralize audiences, budgets, and reporting in one place so you can run consistent campaigns across all products. That said, using these tools also reduces errors, speeds up testing, and improves ROAS because the system reacts to performance changes faster than a human. For growing stores, Shopify Facebook ads automation tools create a predictable structure that saves time and supports long term scaling.
Why Easy Ads is The Best Facebook Ads Automation Tool
Easy Ads for Facebook ranks first because it was designed specifically for Shopify merchants. It’s quick to set up, affordable to run, and deeply integrated with how Meta’s algorithm works.
Because of this, you can run campaigns for as little as $10 a day, or $5 if you’re targeting smaller audiences. The app promotes your full product catalog or just specific items and uses AI to match every shopper with what they’re most likely to buy.
That means you spend less, learn faster, and scale more efficiently. Many users report making their first sale within hours, and Easy Ads continues to hold the #1 spot on the Shopify App Store for Facebook ads automation.
Verdict: If you want automation that delivers real results without complexity, Easy Ads for Facebook is the best option in 2025.
Final Thoughts
Automation is no longer a luxury for Shopify advertisers. It’s the new standard.
For small teams or merchants working with limited budgets, Easy Ads for Facebook offers the fastest way to test, scale, and optimize without overcomplicating your setup.
It’s affordable, reliable, and proven — the combination that defines success on Shopify in 2025.
FAQs
What are Shopify Facebook ads automation tools and why should I use them?
Shopify Facebook ads automation tools help you manage targeting, budgets, and campaign updates without manually checking ads every day. They streamline testing, reduce errors, and improve performance by making faster decisions based on real data. For busy merchants, these tools save hours each week while keeping campaigns consistent and profitable.
Which automation tool is best for beginners?
Easy Ads for Facebook. It’s simple, fast, and designed for Shopify users with no ad experience.
Can I use Easy Ads for TikTok, too?
Yes. Easy Ads automates both Facebook and TikTok campaigns from your Shopify dashboard.
Does Adwisely fully automate campaigns?
Not entirely. It helps with setup and targeting, but still requires manual approval for campaign elements.
What’s the minimum daily budget for Easy Ads?
You can start with $10 per day, or $5 for small audiences.
Which app is best for small teams?
Easy Ads for Facebook. It saves time, lowers costs, and scales automatically.
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