Installing your Facebook Pixel on your Shopify store is REALLY important.

You must install your Facebook Pixel on your Shopify store and correctly set up aggregated events measurement to run ads that send traffic to your Shopify store following up on Meta's (Previously Facebook) iOS updates.

This blog post covers the five steps to installing a Facebook Pixel on your Shopify store and setting up aggregated events measurement.

Steps:

1. Create a Pixel.
2. Assign an ad account to the Pixel you created.
3. Install the Pixel on your Shopify store.

Let’s get started!

1. Create a Pixel.

First, go to https://business.facebook.com/settings.

Choose the Business Manager you want to use to run ads for your Shopify store or create a new Business Manager if you don’t have one yet.

Related: How to create a Meta (Previously Facebook) Business Manager.

Then, on the sidebar, click on Data Sources, then Pixels.

Click on the Add button to create a new Pixel, give your Pixel a name in the “Pixel name” field and add your website in the next field.

Click on the Continue button when you’re done.

Choose the Continue Managing My Business option.

Click on the Add People button.

Select your Facebook profile under the Select people and enable the Manage Pixel toggle to grant yourself all permissions to this Pixel.

2. Assign an ad account to the Pixel you created.

Assigning an ad account to the Pixel you created enables you to create ads and attribute the Pixel’s data to the campaigns launched—using the same ad account.

On the same page, click on the Add Assets button.

Select the ad account you want to assign your Pixel to.

Click **Add **then Done.

3. Install the Pixel on your Shopify store.

There are many ways to install your Meta Pixel (Previously Facebook Pixel) on your Shopify store, this method is the easiest.

First, open a new browser tab and log in to your Shopify store admin.

Then, add the Facebook & Instagram sales channel app to your Shopify store.

Inside the Facebook & Instagram sales channel, click connect account. A new window will pop up asking you for permissions for the sales channel.

Under Business assets, choose your Facebook page and click Connect.

Next, make sure data sharing is enabled and that it is set to maximum.

This is very important as maximum will share more data with Facebook, but we also give you more accurate tracking and better performance.

Click Connect next to the Pixel you just created.

Agree to the terms.

Click Submit for review.

You don't need to wait for the review process. Your Pixel is already installed as well as the conversion API.

Conclusion

Setting up a Meta Pixel (Previously Facebook Pixel) on Shopify is a relatively straightforward process that can be done in three simple steps.

Meta requires all merchants to have a Pixel installed on their website to run ads that send traffic to your website.

A Pixel can be an excellent way for store owners to gain valuable insights about their website visitors, optimize their ad campaigns, and drive more sales. With the help of this guide, you'll have no problem setting up your Pixel on your Shopify.

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