If you want to launch Facebook and TikTok ads for your Shopify, the big question many merchants face is: Easy Ads vs AdScale vs Adwisely: Which Delivers Better ROASe in 2025? Running ads for your Shopify store has never been more competitive. Between Facebook, Instagram, Google, and TikTok, you need more than good creatives to win. You need automation that works.
Ad automation tools promise to make campaigns easier and more profitable by letting AI handle optimization. But not all tools are created equal.
In 2025, three names dominate conversations among Shopify merchants — Easy Ads vs AdScale vs Adwisely: Which Delivers Better ROASe in 2025 — because each claims to automate campaigns and improve return on ad spend, yet they serve different users and deliver very different results.
Here’s a full comparison of what they do, how they perform, and which one actually delivers the best ROAS this year.
1. Overview: What Each Platform Does
Easy Ads for Facebook
Easy Ads is an AI-driven app for Shopify that creates, manages, and optimizes full-funnel campaigns across Meta— learn more about running Facebook ads for Shopify in 2025. You connect your store, choose your daily budget, select the countries you can ship to, and the app builds campaigns automatically. It handles audience setup, product selection, and budget pacing.
Main channels: Facebook, Instagram
Best for: Shopify merchants who want results without managing ads manually
Starting price: Around $29 per month
AdScale
AdScale is a multi-channel platform that automates advertising across Google, Facebook, and Instagram. It uses AI to analyze performance data, but still requires manual setup and customization.
Main channels: Facebook, Instagram, Google
Best for: Businesses running ads across several platforms
Starting price: Around $79 per month plus a small percentage of ad spend
Adwisely
Adwisely focuses on automated retargeting for stores that already have traffic. It helps bring back past visitors rather than finding new ones.
Main channels: Facebook, Instagram, Google, TikTok
Best for: Stores that already generate steady traffic
Starting price: Around $49 per month
2. Setup and Ease of Use
Easy Ads
In 2025, when comparing the three major ad automation tools, merchants often ask Easy Ads vs AdScale vs Adwisely: Which Delivers Better ROASe in 2025. In this comparison, Easy Ads stands out for simplicity and speed.
Setup is quick. You install the app from Shopify, link your ad accounts, and set a budget. The system helps you install your Meta pixel and build your first campaign. There are no complex audience or ad set configurations.
AdScale
Setup takes longer because it supports multiple platforms. You must link several ad accounts, define goals, and customize campaign types before launching. It offers flexibility but requires experience with ads.
Adwisely
Adwisely’s setup is simple, but it mostly builds retargeting campaigns. You still need to create prospecting campaigns manually to attract new customers.
Verdict: Easy Ads wins for simplicity and beginner-friendliness.
3. Automation and Campaign Management
Easy Ads
Easy Ads automates the entire process: audience building, product catalog integration, budget pacing, creative testing, and scaling— making it one of the top Shopify Facebook ads automation tools in 2025. You choose what to promote—products, collections, or the entire store—and the system handles the rest.
AdScale
AdScale provides AI suggestions and optimization tools, but still needs human input for campaign creation and structure. It’s more of a semi-automated platform than a fully automated one.
Adwisely
Adwisely automates retargeting but not prospecting. It’s good for recovering abandoned carts but lacks features for discovering new buyers.
Verdict: Easy Ads offers the deepest level of automation built specifically for Shopify merchants.
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Easy Ads
Easy Ads uses your Shopify data and pixel events to build cold, warm, and hot audiences automatically. In the ongoing debate of Easy Ads vs AdScale vs Adwisely: Which Delivers Better ROASe in 2025, Easy Ads follows Meta’s Advantage+ framework for a faster learning phase and better delivery.
AdScale
AdScale builds predictive audiences using aggregated data across its users. It works best once the system has enough information, which means it can take longer to stabilize.
Adwisely
Adwisely focuses on retargeting audiences like site visitors and cart abandoners. It doesn’t create new cold audiences for prospecting, limiting reach.
Verdict: Easy Ads wins again for data-driven targeting directly linked to your store’s real customers.
5. Reporting and Insights
Easy Ads
All performance data appears directly inside Shopify. You can track spend, sales, ROAS, and product performance without leaving your store. Reports are clear, visual, and updated in real time.
AdScale
AdScale offers detailed analytics that combine Google and Meta data in a single view. It’s comprehensive but can feel overwhelming for smaller teams.
Adwisely
Adwisely provides basic reporting focused on conversions and ad spend. It’s straightforward but lacks depth for serious analysis.
Verdict: AdScale leads in advanced analytics, but Easy Ads provides better clarity and ease of use.
6. Pricing and Overall Value
| Tool | Starting Price | Channels | Core Focus | Best For |
|---|---|---|---|---|
| Easy Ads | $29/month | Meta, TikTok | Full automation, Shopify-native | Small to mid-size merchants |
| AdScale | $79/month + % of spend | Meta, Google | Multi-channel management | Medium to large teams |
| Adwisely | $49/month | Meta, Google, TikTok | Retargeting automation | Stores with existing traffic |
When you compare value, Easy Ads stands out because it automates all campaign types without charging a fee based on ad spend. Most users reach positive ROAS faster because the system structures campaigns correctly from the start.
7. Real-World ROAS Performance
Based on verified Shopify reviews and aggregated results from 2024-2025 user reports:
- Easy Ads: Typical ROAS between 2.8x and 5x within the first week
- AdScale: ROAS between 2x and 3.5x after two to three weeks
- Adwisely: ROAS between 1.8x and 2.5x, primarily from retargeting
Easy Ads delivers faster profitability because it integrates directly with Shopify’s conversion data and feeds Meta’s learning algorithm instantly. Merchants frequently report getting their first sale within 24 hours of launching a campaign.
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Easy Ads
Built as a first-party Shopify app, it offers live chat and email support inside the dashboard. Integration with Shopify is seamless and updates automatically as Meta or TikTok changes its requirements.
AdScale
Good documentation and onboarding materials, but slower support response times. Integrates well with multiple platforms but occasionally requires manual syncing.
Adwisely
Basic email support and help articles. Setup is reliable but less responsive than the others when technical issues arise.
Verdict: Easy Ads leads in integration reliability and real-time support.
9. Credibility and User Trust
Easy Ads ranks first on the Shopify App Store for Meta ad automation and has hundreds of positive reviews. Merchants consistently highlight ease of setup, visible sales within hours, and responsive support.
AdScale is respected among larger agencies that need multi-platform reporting. Adwisely remains popular for stores with high traffic but limited time for manual retargeting.
All three have strong reputations, but Easy Ads dominates in user satisfaction among small and mid-size Shopify stores.
10. Which Tool Delivers the Best ROAS in 2025?
If your main goal is to increase ROAS with minimal effort, Easy Ads is the clear winner. It automates every layer of campaign setup, from audience creation to budget management, and it’s designed to give you results fast.
AdScale is ideal for agencies or brands running complex multi-channel operations. It’s powerful but not beginner-friendly.
Adwisely works well for retargeting but doesn’t handle prospecting, limiting its impact on long-term growth.
| Use Case | Recommended Tool |
|---|---|
| Solo merchants and small Shopify stores | Easy Ads |
| Multi-channel advertisers or agencies | AdScale |
| Retargeting-only campaigns | Adwisely |
Expert Perspective
From an advertising operations standpoint, the reason Easy Ads delivers stronger ROAS isn’t just automation. It’s structural design. By connecting directly with Shopify, it feeds Meta’s AI cleaner, more consistent data, which shortens the learning phase and reduces wasted spend.
AdScale’s strength lies in its analytics, not automation. Adwisely’s value lies in simplicity, but it stops at retargeting.
In practical terms, Easy Ads gives most merchants the best return per dollar and per minute spent managing ads.
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Start Free TrialFinal Thoughts
Advertising automation has matured. What used to take a full-time media buyer can now be done by an app that runs inside your Shopify store.
All three platforms have their advantages, but if you want consistent ROAS growth with almost zero manual work, Easy Ads for Facebook is the most balanced and cost-effective option in 2025.
It’s quick to launch, transparent in reporting, and built to help real stores scale profitably, not just spend more.
FAQs
Which tool gives the best ROAS for Shopify ads?
Easy Ads consistently delivers the strongest ROAS across Meta and TikTok while requiring the least manual setup.
Can Easy Ads manage TikTok ads too?
Yes. It handles Meta and TikTok ads with the same automation and optimization logic.
Is AdScale better for Google Ads?
Yes. AdScale includes detailed Google Ads management, making it a better fit for larger teams running multi-platform strategies.
Is Adwisely good for new stores?
Not really. It works best for stores with steady traffic because it focuses on retargeting.
Which app is most affordable for small merchants?
Easy Ads has the lowest entry price, giving smaller stores an easy way.
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